Duplication

written by

Joel Salatin

posted on

August 4, 2026

Duplication-by-Joel-Salatin.jpg

  "How does this scale?"  Whenever someone asks me that question, the underlying assumption is that production volume requires consolidation, concentration, and centralization.

          In other words, the only way to feed the world is to make bigger chicken houses in one place, bigger canneries in one place, bigger machines and bigger warehouses.  I remember well being vilified by a Smithsonian historian at a food conference where he and I were both on a panel.  

                  When I dared to suggest bigger is not always better, he interrupted me and ranted for 10 minutes on why bigger is always better.  "A bigger fort was always bigger than a smaller one.  A bigger gun was always better than a smaller one."  He went on and on about how historical accuracy and authenticity demands addiction to bigger.

                  But biology is not forts and guns.  It's not mechanical.  Critters have an optimal size.  As animal behaviorist guru Temple Grandin says, living things demand energy for three things:  reproduction, growth, and immunological function.  All three must be in balance.  When anyone selects for only one of those traits, the other two suffer.  That's why American dairy cows only have two lactations on average.  When they milk as heavily as our one-trait genetic selection asks, they don't breed and have all sorts of sickness problems.

                  Nature does not scale through concentration; it scales with duplication.  If nature wants more oak, it doesn't make one big tree; it makes acorns.  If nature wants more milk, it doesn't make a great big cow; it makes calves.  If nature wants more tomatoes, it doesn't make a monster tomato plant; it makes a bunch of seeds that make more tomato plants.  Nature scales with duplication.

                  At Polyface, rather than having a chicken house big enough for 15,000 chickens, we have 170 little 120 square foot portable shelters holding 75 birds apiece and giving us cumulative capacity for 15,000.  But they're spread out in modules, duplicated, to give us the production volume.

                  We run pigs in groupings of 35-50.  A Smithfield confinement facility might house 5,000 hogs in a bigger-than-football-field-sized facility.  The stench is unbearable.  By spreading these pigs out across the landscape in small groups we get the same scale without any of the ecological, immunological, or animal welfare dysfunction.

                  This could even be said of farming in general.  People see the massive corn, soybean, and alfalfa farms in the mid-west and wonder how we would possibly survive without those massive, single-species outfits.  The fact is they aren't even producing food.  Half the soybeans are exported to other countries; those markets are drying up rapidly with competition from other countries like Uruguay, Paraguay, Argentina, and Brazil.  Nearly half the corn goes to taxpayer-subsidized ethanol.  The alfalfa goes to Japan and Saudi Arabia to feed racehorses.  By and large, all that production isn't even food.

                  The fact is we don't need to produce all those commodities and even if we needed it all for food, we could do it in a more spread out, diversified platform.  America has 35 million acres in lawns.  We have 36 million acres housing and feeding recreational horses.  All of this could be turned into duplicative production, like acorns for oak trees.

                  My point is this:  scale as commonly understood in modern American lexicon is completely anti-ecological.  The real mechanism for scale is duplication.  A more democratized production creating volume through multiplicative nodes is the way nature works.  This is why farms like Polyface, with spread out infrastructure in repeated modules offers multiple advantages.

                  Polyface can't feed the world by itself, and we have no desire to build an empire trying to.  But thousands of Polyfaces can feed the world.  Indeed, they're the only way to do it for the next 500 years.  This is one reason why we invest heavily in germinating new young farmers. Our stewardship and apprenticeship programs are all about this kind of duplication.

                  In fact, Aug. 21-22 we're hosting the Stockman Grass Farmer's Launching Young Farmers conference where we'll feature 8 of our graduates who were 20 years old, no money, no land, and at 40 are full-time farming without government subsidies.  If you ever dreamed of bootstrapping a farming career, you should come.  We still have room.  It will be the most profound agricultural conference in America this year.  Information is on our website on the education tab.

                  For most of you, the fact that you keep us in business to duplicate production and the farmers who will carry these principles forward, indicates your heart investing in an authentic food and farming model.  Thank you for making it all possible.

More from the blog

Speaking the Unspeakable

          All of us encounter taboo topics, going where angels fear to tread, and speaking the unspeakable.  These cliches capture the dialogue land mines we tend to avoid because most of us have a bias toward self-preservation.                   Today, I'm going into that space because we've had a flurry of agriculture activity in the news.  From President Trump's executive order in favor of regenerative agriculture to the opposite elevating the herbicide glyphosate to national security status to last week's decision to import below-market value lean ground beef product to then musing about reducing regulations on farmers processing their animals, we've seen all sorts of perceptions bandied about.                   Without getting into the politics of any of these things, here is the unspeakable truth:  bad farming exists and good farming exists.  There, I said it.  The conventional cultural perspective is that farmers are farmers and farming is farming.  It's an "all for one," and "one for all" Disney idea that all farming and farmers are in this together.                   To be fully transparent, as recently as a couple of months ago I used the term "bad farmers" and "good farmers."  An astute and charitable friend pulled me aside to critique those phrases and suggest I only use "good farming" and "bad farming" in order to honor to not bag people.  Fair enough.                    I'm now using only "bad farming" and "good farming."  The reason this matters is because for decades now, nearly all government subsidies, grants, insurance, and incentives have gone to bad farming.  This is why, for all the billions of annual federal expenditures, farms keep going downhill economically, ecologically, and emotionally.                   Of all the controversial things I've said about farming, by far and away the one that receives the most pushback is when I say bad farming exists.  The conventional industrial complex hates the idea.  Stink up the neighborhood?  "We're just farmers."  Pollute the groundwater?  "We're just farmers."  Dead zone the size of Rhode Island in the Gulf of Mexico due to chemical runoff in the Mississippi?  "We're just farmers."                   With no distinction allowed in the discussion, farming that destroys soil, pollutes the water, desertifies the landscape, produces pathogen-laden food, and disrespects animal behavior gets to ride the emotional equity coat-tails of good farming.  As a culture, we should defund bad farming, both publicly and privately.                   Farm protocols that destroy pollinators, view wildlife as inherently detrimental, and care not a whit about earthworm health are absolutely a national liability whether anyone wants to acknowledge it or not. What are the traits of good farming?  Here are some:                   1.  Build healthy soil.                   2.  Honor and respect biology, both plants and animals.                   3.  Prohibit poisons.                   4.  Increase pollinators.                   5.  Build immunological function.                   6.  Increase landscape hydration.                   7.  Smell good.                   8.  Look beautiful.                   9.  Operated by happy people.                   10.  Interact positively with neighbors.                   These are principles we try to honor every day here at Polyface, and your patronage enables us to continue pursuing these objectives.  The fact that our farm has a 24/7/365 open door policy for anyone to come at anytime from anywhere to see anything unannounced confirms a transparency persona that leads to trust.  If you haven't taken us up on this visit invitation, please do.                   When you look at the above list and think about what most people think about a farm environment, you won't find a single one of those items at a conventional chemical industrial outfit.  That's sad but it's also tragic.  It matters how a farm operates.  It matters how animals get treated.  It matters whether the farmer is happy or frustrated.  Farming protocols determine these elements; hence, bad farming and good farming.                   The term regenerative farming is long and hard and not comprehensive.  Why don't we just change the verbiage and call it good farming?  I'm not embarrassed or afraid to say I practice good farming.  And you should not be afraid to say you patronize good farming.  Our farm family is indeed in this together, and it's all about good farming, good food.                   Don't apologize for saying you buy food from good farming instead of bad farming.  Talk about a conversation starter.  Boy howdy.  That'll turn some heads.  But you might just educate someone.  Speaking the unspeakable is often the first step to waking folks up who are asleep at the wheel.  Look in your refrigerator.  Look in the pantry.  What items come from good farming and which ones come from bad farming?                   Go ahead; make the distinction.  And dare bad farming to defend itself.  Speaking the unspeakable often leads to someone trying to defend the indefensible.  Thank you for being the change we all want to see.