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The Beginnings of a Better Broiler

written by

Anonymous

posted on

May 12, 2026

The-Beginnings-of-A-Better-Polyface-Broiler-by-Chris-Walker.jpg


By Chris Walker

I'm warm and toasty as I write this, with rain falling softly on a tin roof, and it occurs to me that here in the Polyface brooder is the natural way to begin a barnyard blog about baby birds!


Broiler-chick.jpeg
Photo Credit Hank Valentine

Have Yolk, Will Travel

I hope you're reading this over breakfast with some of those lovely, pastured eggs we talked about; I want you to consider the magic of egg yolk. As a chick develops inside a fertile egg, that beautiful yellow yolk becomes all the nourishment the little one needs for three days. That's right - a baby chick is born with a full stomach. Unlike mammals who nurse their young with milk, a chick has to wait patiently for its nestmates to hatch so they can all venture out to find food together.

Anyone who has started a backyard flock via a mail-order hatchery has got to appreciate this incredible ability - it allows us to send day-old chicks across the country IN THE MAIL. Now that we have grown to ordering THOUSANDS of broiler chicks at a time, we don't use the USPS. We get a special delivery van straight from the hatchery full of (surprisingly noisy) little peepers.

Going Broody

A healthy start is crucial for healthy meat birds, and preparations begin long before the first chick pips (makes the first crack in its shell). We nurture these birds in a chicken-appropriate environment: dry, warm, comfortable, and biologically active like a natural nest... But the nests we make have to hold 1,000 chicks!

Without a mother hen to keep the fuzzy things warm and dry, we have to take over. Before their true feathers grow in, the chicks need a room that's over 90 degrees! Temperature and airflow are constantly regulated with supplemental heat and large windows.

We have relationships with local woodworkers to recycle fresh fine wood shavings, and these become not just comfortable, absorbent bedding, but also the base of a deep-litter composting bedding pack that helps create our feathered friends' fledgling immune systems.

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Inside the Brooder. Photo credit Hank Valentine


Pasture Prep

Careful consideration continues in the pasture. In a few weeks, our broilers are ready to move out to pasture. We catch each one by hand. Using special chick crates, we deliver them to field where our signature fleet of shelters is aligned with every detail in mind. Bins of feed await at just the right intervals to be close enough to hand-feed each shelter. Water routed from our mountain pond system is refreshed each chore-time with automatic float valves. Shelters are staggered diagonally to create maximum airflow and to prevent water runoff from shelter to shelter. The supremely light-sensitive birds always move east, into the rising sun.

Of course, this choreography includes the cows - it's especially fun to be out moving shelters in the morning when the cows come though! Every so often their paddock rotation brings them in front of the broilers to mow the grass to just the right height. The birds move best though shorter grass, but they also love eating the tender shoots that begin to regrow in the first few days after a cow-clipping.


First Moves

When we pull the shelter, and the little guys make their first journey into new territory, it's fun to see them rush ahead into grass as high as their heads looking for little morsels. Shelter after shelter we make sure each group gets a fresh start every morning.

It's more than a little awe-inspiring to watch our current armada of over 50 little chicken ships make their way - 12 feet further ever day - across the pastures gleaning grass, bugs and fresh air. We're growing a better, cleaner meat bird while direct-applying fantastic natural fertilizer at hundreds of pounds-per-acre.

All of this attention to detail is management intensive. It takes experienced eyes and hands to make it all go smoothly, and it takes more farmers to raise real food the right way - and thats a good thing. Good farmers need a solid start too, and while our chicks are making their first moves out in the pasture, we're learning to manage all the moving parts. There's a lot we need to consider, to pay respect to the beautifully complex natural system we rely on for our sustenance. The little chicks take their first steps into the grass. Our team of summer interns, our "Stewards," pull their first row of shelters. My Apprentice colleagues and I make our first foray into farm leadership. 

We're all excited to make some first moves.

Polyface-Farm-Broilers-May-2026.jpeg
Photo Credit Hank Valentine

More from the blog

Short of Turkeys and Beef

For the first time in many years, we’ll be short of turkeys for Thanksgiving.  Consistent with our policy of full transparency, here is why.  And we’ve been short of beef now for some time.  The underlying theme of this explanation is to inform you completely about why and what we’re doing about it. Unlike many businesses, we don’t call up other outfits to supplement ours when we’re short.  We figure out how to produce more and until then, simply run behind. Because of that, when we explore new markets, we can’t adjust our inventory instantaneously.We’ve had a couple of incredibly exciting market developments this year.  We’ve always tried to experiment with new opportunities when markets request product.  You never know which ones will be long term, short term, positive, or negative.  Over the years, we’ve given away turkeys when we overproduced due to assuming a certain market opportunity would come through; that’s not financially viable.  As a result, we’re pretty careful about expansion. Three years ago, a large corporation in Virginia asked us to supply turkeys and Christmas hams to their 300 employees.  We had no idea they would hang with us this long, but here they are, happy and showing unbelievable loyalty.  We’ve been reluctant to count on them simply because these kinds of things normally don’t last.  But isn’t it exciting and even exhilarating that a big company is buying our kind of turkeys and hams for their employees? The other thing that developed—and these things develop slowly—was Azure Standard asked us to supply them with 1,000 turkeys as a trial to see if their customer base would like them.  By the time that deal was formalized, we were too late to order more turkeys and did not have the full number for them, but we we did the best we could.  Some of you who are Azure Standard customers will no doubt see our turkeys pop up on their sales platform. When an engine going somewhere wants to hook to us, we always try to at least collaborate in an experiment.  That’s where we are; if all are happy, this could be an extremely positive strategic client for us in the future. In the same way, we’ve been contacted by a new internet marketing outfit wanting some of our beef.  We’ve agreed to let them have five in 2027.  We’re hoping ongoing discussions will lead them to carry our poultry and pork as well—right now they’re only beef. None of this is about building an empire.  It is about collaborating with the cutting edge of authentic food and circumventing Big Food, Big Ag, and Big Pharma.  Innovation comes in many ways.  Polyface perhaps leads the world in the production element.  But processing, marketing, and distribution are also undergoing innovation and staying relevant is a daily objective.  That some of the most creative significant players in the integrity food movement are asking us to play with them is wonderful.  They could just handle industrial organic meat poultry, which doesn’t see pasture and doesn’t enjoy the happiness context of Polyface livestock. But they’re talking to us, and that’s awesome. All innovation carries a ragged edge as it develops, refines, and hopefully becomes efficient over time.  Thank you for indulging us the freedom to explore these new venues and to collaborate with some of the best players in the good food movement.  As you can imagine, growing and experimenting create their own sore muscles.  Being short is not fun for either of us, but be assured it’s not because our animals are sick or we’re getting tired of being farmers. You can laugh at that. It’s because, true to our history, we are committed to putting food worth eating on plates held by friends.  We count you as friends; that’s why we’re taking you on this little explanation behind the curtain.  Hang in there and thank you, thank you for your loyalty and patronage.