Checking Cows

written by

Joel Salatin

posted on

December 12, 2023

When you patronize Polyface, it’s not just a meal decision; it indicates that you embrace a whole new meaning to some of the most common phrases in farming. For example, cattle operations utter the phrase “checking cows” nearly every day.

As commonly understood, this means roaming around vast acreages looking for cows, trying to find them. In a feedlot situation, of course, it means wading through a fecal pall of grain-fed cattle, jiggly fat, and up to their briskets in poop. Oh, the stench.

But “checking cows” takes on a whole new meaning at Polyface. First, they’re all mobbed up in a small paddock—new every day—where we can find them and see them in a minute or so. No roaming around the countryside trying to find the ones hiding behind the bushes. They’re all right there in the paddock like herding animals are supposed to be.

Second, we look at the grass. Because we move them every day to a new salad bar, we’re keen to see the state of the current salad bar. The conventional cattle guys wouldn’t know if the grass is too short, too long, weaker, or stronger if it stood up and slapped them in the face. But because we’re strategically and meticulously pruning the forage, we’re monitoring the growth down to the finest grass whorl.

Third, we look at the poop. Sheet cake means the forage is too rich. Cookies mean it’s too fibrous. Pumpkin pie is juuuust right—round, mounded up on the edges, slightly sunken in the middle, with a little dollop where she squeezed off the last little bit. Yum. Adjusting the pasture rotation based on manure is just one of many re-calibrations we make to ensure nutritional balance and vigorous health.

Fourth, we look at the water trough. While most herds in the country drink out of pooped-in ponds, streams, and springs, at Polyface we use portable troughs with piped water. This ensures that the water is both clean and proximate. Our cows don’t have to walk a mile to water; it’s always right there in the paddock. What a life; luxurious indeed. We check to make sure the water is at the level it’s supposed to be and that it’s clean.

Fifth, we check their contentedness. If you take time to listen and observe, with all those creatures standing there looking at you, they will let you know if they are happy. Their rumen (where they hold the grass they eat) is on one side and should be filled out. They should be chewing their cud placidly, not pacing and bawling, acting disgruntled.

Sixth, we check their mineral. Over the many decades we’ve been farming, we have yet to find anyone who feeds enough minerals to their cows. In the wild, herds migrate many miles to a salt lick or other mineral-rich deposit. But in a domestic production model, the herds can’t walk to these natural deposits; we have to bring the deposits to them. Here at Polyfae, that includes seaweed (kelp), Sea 90 Sea Salt, and an organic supplement from Fertrell called Nutri-balancer, full of minerals and vitamins. Sometimes the cows eat it like candy and other times they don’t touch it for days. Since cows don’t watch TV they aren’t swayed by ads or celebrity endorsements; they just lick it when they need it and ignore it when they don’t. We put a lot of faith in the cows’ innate sense of need, something humans seem to have lost.

Finally, we check the spark. That’s what keeps them controlled. The electric fence is our brake, accelerator, and steering wheel on that four-legged pruning sauerkraut vat. We can steer them across the landscape with the same precision as a zero-turn mower on a golf course, for the first time in human history. Very cool. Not very many cows receive that level of management; Polyface cows are royalty.

So when you eat that Polyface hamburger or enjoy that succulent roast, pat yourself on the back. You’ve embraced a whole different notion toward bovine management. It’s a system that grows soil, protects and enhances hydrology, and purifies the air like the bison did for millennia. With the most modern, high-tech infrastructure leveraging the most ancient herbivore logistics, At Polyface “checking cows” rises to a whole new meaning. Your patronage proves that you desire such stewardship too, so go ahead, take a bite, and smile into sacredness.

Thank you.

Joel Salatin

More from the blog

Short of Turkeys and Beef

For the first time in many years, we’ll be short of turkeys for Thanksgiving.  Consistent with our policy of full transparency, here is why.  And we’ve been short of beef now for some time.  The underlying theme of this explanation is to inform you completely about why and what we’re doing about it. Unlike many businesses, we don’t call up other outfits to supplement ours when we’re short.  We figure out how to produce more and until then, simply run behind. Because of that, when we explore new markets, we can’t adjust our inventory instantaneously.We’ve had a couple of incredibly exciting market developments this year.  We’ve always tried to experiment with new opportunities when markets request product.  You never know which ones will be long term, short term, positive, or negative.  Over the years, we’ve given away turkeys when we overproduced due to assuming a certain market opportunity would come through; that’s not financially viable.  As a result, we’re pretty careful about expansion. Three years ago, a large corporation in Virginia asked us to supply turkeys and Christmas hams to their 300 employees.  We had no idea they would hang with us this long, but here they are, happy and showing unbelievable loyalty.  We’ve been reluctant to count on them simply because these kinds of things normally don’t last.  But isn’t it exciting and even exhilarating that a big company is buying our kind of turkeys and hams for their employees? The other thing that developed—and these things develop slowly—was Azure Standard asked us to supply them with 1,000 turkeys as a trial to see if their customer base would like them.  By the time that deal was formalized, we were too late to order more turkeys and did not have the full number for them, but we we did the best we could.  Some of you who are Azure Standard customers will no doubt see our turkeys pop up on their sales platform. When an engine going somewhere wants to hook to us, we always try to at least collaborate in an experiment.  That’s where we are; if all are happy, this could be an extremely positive strategic client for us in the future. In the same way, we’ve been contacted by a new internet marketing outfit wanting some of our beef.  We’ve agreed to let them have five in 2027.  We’re hoping ongoing discussions will lead them to carry our poultry and pork as well—right now they’re only beef. None of this is about building an empire.  It is about collaborating with the cutting edge of authentic food and circumventing Big Food, Big Ag, and Big Pharma.  Innovation comes in many ways.  Polyface perhaps leads the world in the production element.  But processing, marketing, and distribution are also undergoing innovation and staying relevant is a daily objective.  That some of the most creative significant players in the integrity food movement are asking us to play with them is wonderful.  They could just handle industrial organic meat poultry, which doesn’t see pasture and doesn’t enjoy the happiness context of Polyface livestock. But they’re talking to us, and that’s awesome. All innovation carries a ragged edge as it develops, refines, and hopefully becomes efficient over time.  Thank you for indulging us the freedom to explore these new venues and to collaborate with some of the best players in the good food movement.  As you can imagine, growing and experimenting create their own sore muscles.  Being short is not fun for either of us, but be assured it’s not because our animals are sick or we’re getting tired of being farmers. You can laugh at that. It’s because, true to our history, we are committed to putting food worth eating on plates held by friends.  We count you as friends; that’s why we’re taking you on this little explanation behind the curtain.  Hang in there and thank you, thank you for your loyalty and patronage.