Holistic Shopping

written by

Susan Blasko

posted on

July 30, 2024

Before I rediscovered real food, I developed a sophisticated and time-consuming method of shopping. I used to read labels. I would look for ingredients that I had in my own kitchen, avoiding food with ingredients that I wouldn’t use when I cooked at home. Artificial colors or flavors, chemical preservatives, industrial oils, high fructose corn syrup, MSG, pectin, carrageenan, soy flour, hydrolyzed vegetable protein, cellulose (AKA wood pulp). 

I could go on, but you get the idea. I learned that there are ingredients that don’t need to be listed on the label, like MSG. Sometimes even organic products with the words, “no MSG” on the label actually contain MSG! 

So how useful is that label anyway?

There are about 50 different names for sugar, and one or more of them could be on a label that I was so careful to read. Often sugar is present but not recognized because not everyone knows all the many aliases under which it is listed.

Over the years, more and more messages appeared on labels such as “twice the vitamin C”, or “half the fat”. And how many different kinds of bread are there now? Whole wheat, oat bran, low sodium, gluten-free, 9-grain, 12-grain, honey wheat, vegan — each with a unique ingredients list.

Processed foods have been taken apart, isolated, rearranged, and squeezed into funky shapes, but let’s face it. Once taken apart, food just can’t be put back together again. I call it Humpty-Dumpty food

Nutrients and enzymes are destroyed by heat and pressure during processing. Some vitamins and minerals may be added back but, once processed, they're often still missing, enzymes, co-factors, and bioactive compounds that make it possible to be absorbed and assimilated.

On meat labels, I had to watch out for hormones, antibiotics, nitrates, and nitrites. I had to look for100% grass-fed beef and pastured chicken. I was surprised to learn that “cage-free” and “free-range” chickens were raised in houses.

All of this investigating required a lot of squinting due to the diminutive font on many of the labels. I call this method of shopping “reductionist shopping”. 

I thought there had to be a more holistic approach to finding real food in its original, unprocessed state.

To be a holistic shopper, I first employed the strategy of shopping the perimeter and avoiding the center aisles where the Humpty-Dumpty food is. 

This worked for a while, and I found a reprieve from label mania.

As I learned more about organic and other certification programs, I was no longer comfortable with the standards. This made me aware that I was still a couple of steps removed from the source of my food — the people who raised it. 

Have you ever tried to go to the original source of eggs or ground beef from the supermarket? Some places won’t let you through the door. I decided to source food from farms (like Polyface) where I was welcome to visit, look around, and ask questions.

With this type of holistic shopping, I can eliminate the ingredients I want to avoid without reading a single label. There are some exceptions but, for the most part, all I need to know from the label is which farm produced the food. Now I trust Polyface Farm labels. Holistic shopping. How convenient. 

Join me, won't you? Shop Polyface.

Susan

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Duplication

  "How does this scale?"  Whenever someone asks me that question, the underlying assumption is that production volume requires consolidation, concentration, and centralization.           In other words, the only way to feed the world is to make bigger chicken houses in one place, bigger canneries in one place, bigger machines and bigger warehouses.  I remember well being vilified by a Smithsonian historian at a food conference where he and I were both on a panel.                     When I dared to suggest bigger is not always better, he interrupted me and ranted for 10 minutes on why bigger is always better.  "A bigger fort was always bigger than a smaller one.  A bigger gun was always better than a smaller one."  He went on and on about how historical accuracy and authenticity demands addiction to bigger.                   But biology is not forts and guns.  It's not mechanical.  Critters have an optimal size.  As animal behaviorist guru Temple Grandin says, living things demand energy for three things:  reproduction, growth, and immunological function.  All three must be in balance.  When anyone selects for only one of those traits, the other two suffer.  That's why American dairy cows only have two lactations on average.  When they milk as heavily as our one-trait genetic selection asks, they don't breed and have all sorts of sickness problems.                   Nature does not scale through concentration; it scales with duplication.  If nature wants more oak, it doesn't make one big tree; it makes acorns.  If nature wants more milk, it doesn't make a great big cow; it makes calves.  If nature wants more tomatoes, it doesn't make a monster tomato plant; it makes a bunch of seeds that make more tomato plants.  Nature scales with duplication.                   At Polyface, rather than having a chicken house big enough for 15,000 chickens, we have 170 little 120 square foot portable shelters holding 75 birds apiece and giving us cumulative capacity for 15,000.  But they're spread out in modules, duplicated, to give us the production volume.                   We run pigs in groupings of 35-50.  A Smithfield confinement facility might house 5,000 hogs in a bigger-than-football-field-sized facility.  The stench is unbearable.  By spreading these pigs out across the landscape in small groups we get the same scale without any of the ecological, immunological, or animal welfare dysfunction.                   This could even be said of farming in general.  People see the massive corn, soybean, and alfalfa farms in the mid-west and wonder how we would possibly survive without those massive, single-species outfits.  The fact is they aren't even producing food.  Half the soybeans are exported to other countries; those markets are drying up rapidly with competition from other countries like Uruguay, Paraguay, Argentina, and Brazil.  Nearly half the corn goes to taxpayer-subsidized ethanol.  The alfalfa goes to Japan and Saudi Arabia to feed racehorses.  By and large, all that production isn't even food.                   The fact is we don't need to produce all those commodities and even if we needed it all for food, we could do it in a more spread out, diversified platform.  America has 35 million acres in lawns.  We have 36 million acres housing and feeding recreational horses.  All of this could be turned into duplicative production, like acorns for oak trees.                   My point is this:  scale as commonly understood in modern American lexicon is completely anti-ecological.  The real mechanism for scale is duplication.  A more democratized production creating volume through multiplicative nodes is the way nature works.  This is why farms like Polyface, with spread out infrastructure in repeated modules offers multiple advantages.                   Polyface can't feed the world by itself, and we have no desire to build an empire trying to.  But thousands of Polyfaces can feed the world.  Indeed, they're the only way to do it for the next 500 years.  This is one reason why we invest heavily in germinating new young farmers. Our stewardship and apprenticeship programs are all about this kind of duplication.                   In fact, Aug. 21-22 we're hosting the Stockman Grass Farmer's Launching Young Farmers conference where we'll feature 8 of our graduates who were 20 years old, no money, no land, and at 40 are full-time farming without government subsidies.  If you ever dreamed of bootstrapping a farming career, you should come.  We still have room.  It will be the most profound agricultural conference in America this year.  Information is on our website on the education tab.                   For most of you, the fact that you keep us in business to duplicate production and the farmers who will carry these principles forward, indicates your heart investing in an authentic food and farming model.  Thank you for making it all possible.