Speaking the Unspeakable

written by

Joel Salatin

posted on

September 1, 2026

Speaking-the-Unspeakable-by-Joel-Salatin.jpg

          All of us encounter taboo topics, going where angels fear to tread, and speaking the unspeakable.  These cliches capture the dialogue land mines we tend to avoid because most of us have a bias toward self-preservation.

                  Today, I'm going into that space because we've had a flurry of agriculture activity in the news.  From President Trump's executive order in favor of regenerative agriculture to the opposite elevating the herbicide glyphosate to national security status to last week's decision to import below-market value lean ground beef product to then musing about reducing regulations on farmers processing their animals, we've seen all sorts of perceptions bandied about.

                  Without getting into the politics of any of these things, here is the unspeakable truth:  bad farming exists and good farming exists.  There, I said it.  The conventional cultural perspective is that farmers are farmers and farming is farming.  It's an "all for one," and "one for all" Disney idea that all farming and farmers are in this together.

                  To be fully transparent, as recently as a couple of months ago I used the term "bad farmers" and "good farmers."  An astute and charitable friend pulled me aside to critique those phrases and suggest I only use "good farming" and "bad farming" in order to honor to not bag people.  Fair enough. 

                  I'm now using only "bad farming" and "good farming."  The reason this matters is because for decades now, nearly all government subsidies, grants, insurance, and incentives have gone to bad farming.  This is why, for all the billions of annual federal expenditures, farms keep going downhill economically, ecologically, and emotionally.

                  Of all the controversial things I've said about farming, by far and away the one that receives the most pushback is when I say bad farming exists.  The conventional industrial complex hates the idea.  Stink up the neighborhood?  "We're just farmers."  Pollute the groundwater?  "We're just farmers."  Dead zone the size of Rhode Island in the Gulf of Mexico due to chemical runoff in the Mississippi?  "We're just farmers."

                  With no distinction allowed in the discussion, farming that destroys soil, pollutes the water, desertifies the landscape, produces pathogen-laden food, and disrespects animal behavior gets to ride the emotional equity coat-tails of good farming.  As a culture, we should defund bad farming, both publicly and privately.

                  Farm protocols that destroy pollinators, view wildlife as inherently detrimental, and care not a whit about earthworm health are absolutely a national liability whether anyone wants to acknowledge it or not. What are the traits of good farming?  Here are some:

                  1.  Build healthy soil.

                  2.  Honor and respect biology, both plants and animals.

                  3.  Prohibit poisons.

                  4.  Increase pollinators.

                  5.  Build immunological function.

                  6.  Increase landscape hydration.

                  7.  Smell good.

                  8.  Look beautiful.

                  9.  Operated by happy people.

                  10.  Interact positively with neighbors.

                  These are principles we try to honor every day here at Polyface, and your patronage enables us to continue pursuing these objectives.  The fact that our farm has a 24/7/365 open door policy for anyone to come at anytime from anywhere to see anything unannounced confirms a transparency persona that leads to trust.  If you haven't taken us up on this visit invitation, please do.

                  When you look at the above list and think about what most people think about a farm environment, you won't find a single one of those items at a conventional chemical industrial outfit.  That's sad but it's also tragic.  It matters how a farm operates.  It matters how animals get treated.  It matters whether the farmer is happy or frustrated.  Farming protocols determine these elements; hence, bad farming and good farming.

                  The term regenerative farming is long and hard and not comprehensive.  Why don't we just change the verbiage and call it good farming?  I'm not embarrassed or afraid to say I practice good farming.  And you should not be afraid to say you patronize good farming.  Our farm family is indeed in this together, and it's all about good farming, good food.

                  Don't apologize for saying you buy food from good farming instead of bad farming.  Talk about a conversation starter.  Boy howdy.  That'll turn some heads.  But you might just educate someone.  Speaking the unspeakable is often the first step to waking folks up who are asleep at the wheel.  Look in your refrigerator.  Look in the pantry.  What items come from good farming and which ones come from bad farming?

                  Go ahead; make the distinction.  And dare bad farming to defend itself.  Speaking the unspeakable often leads to someone trying to defend the indefensible.  Thank you for being the change we all want to see.

More from the blog

Short of Turkeys and Beef

For the first time in many years, we’ll be short of turkeys for Thanksgiving.  Consistent with our policy of full transparency, here is why.  And we’ve been short of beef now for some time.  The underlying theme of this explanation is to inform you completely about why and what we’re doing about it. Unlike many businesses, we don’t call up other outfits to supplement ours when we’re short.  We figure out how to produce more and until then, simply run behind. Because of that, when we explore new markets, we can’t adjust our inventory instantaneously.We’ve had a couple of incredibly exciting market developments this year.  We’ve always tried to experiment with new opportunities when markets request product.  You never know which ones will be long term, short term, positive, or negative.  Over the years, we’ve given away turkeys when we overproduced due to assuming a certain market opportunity would come through; that’s not financially viable.  As a result, we’re pretty careful about expansion. Three years ago, a large corporation in Virginia asked us to supply turkeys and Christmas hams to their 300 employees.  We had no idea they would hang with us this long, but here they are, happy and showing unbelievable loyalty.  We’ve been reluctant to count on them simply because these kinds of things normally don’t last.  But isn’t it exciting and even exhilarating that a big company is buying our kind of turkeys and hams for their employees? The other thing that developed—and these things develop slowly—was Azure Standard asked us to supply them with 1,000 turkeys as a trial to see if their customer base would like them.  By the time that deal was formalized, we were too late to order more turkeys and did not have the full number for them, but we we did the best we could.  Some of you who are Azure Standard customers will no doubt see our turkeys pop up on their sales platform. When an engine going somewhere wants to hook to us, we always try to at least collaborate in an experiment.  That’s where we are; if all are happy, this could be an extremely positive strategic client for us in the future. In the same way, we’ve been contacted by a new internet marketing outfit wanting some of our beef.  We’ve agreed to let them have five in 2027.  We’re hoping ongoing discussions will lead them to carry our poultry and pork as well—right now they’re only beef. None of this is about building an empire.  It is about collaborating with the cutting edge of authentic food and circumventing Big Food, Big Ag, and Big Pharma.  Innovation comes in many ways.  Polyface perhaps leads the world in the production element.  But processing, marketing, and distribution are also undergoing innovation and staying relevant is a daily objective.  That some of the most creative significant players in the integrity food movement are asking us to play with them is wonderful.  They could just handle industrial organic meat poultry, which doesn’t see pasture and doesn’t enjoy the happiness context of Polyface livestock. But they’re talking to us, and that’s awesome. All innovation carries a ragged edge as it develops, refines, and hopefully becomes efficient over time.  Thank you for indulging us the freedom to explore these new venues and to collaborate with some of the best players in the good food movement.  As you can imagine, growing and experimenting create their own sore muscles.  Being short is not fun for either of us, but be assured it’s not because our animals are sick or we’re getting tired of being farmers. You can laugh at that. It’s because, true to our history, we are committed to putting food worth eating on plates held by friends.  We count you as friends; that’s why we’re taking you on this little explanation behind the curtain.  Hang in there and thank you, thank you for your loyalty and patronage.