The Crisis Beneath Our Feet

written by

Hannah Hale

posted on

August 19, 2025

Here’s something you might not hear on the news—but it’s huge:

We’re losing topsoil. Fast. And that’s a big, big problem.

Throughout history, some of the world’s greatest civilizations didn’t collapse from war or politics—they crumbled from the ground up.

Literally. 

The Greeks, the Mesopotamians, the Romans, the early Chinese, the Egyptians… all of them farmed the land until it couldn’t support them anymore. The soil wore out, the crops failed, and the rest is, well, history. 

And now, we’re watching it happen again.

Without healthy soil, we cannot have healthy people. THAT'S why this is a big deal.

Modern industrial farming is making the same mistakes, only this time it’s on a massive scale and moving even faster. In some parts of the U.S., over half the topsoil has already disappeared in just 150 years. 

Tilling, plowing, chemical application, and impaction are destroying our country. These practices discourage wildlife. They discourage animals from roaming and herding together as they have in the past. They ignore the need for rest.

But here’s the hopeful part: It doesn’t have to be this way. There’s a better path—and we’re walking it.

At Polyface, we’re doing things differently. For starters, we don’t till. Ever. Instead, we rotate animals across perennial pastures, which not only feeds them—it feeds the soil. We're utilizing what we call a "mobstocking herbivorous lignified carbon sequestration fertilization" method.

Each year, these deep-rooted grasses add life back into the ground. They build organic matter, hold moisture, and pull carbon from the air into the soil, where it belongs. 

Each year, our cows, chickens, turkeys, and pigs add thousands of pounds of natural nutrients back into the earth. We use deep bedding and compost to further feed our living, thriving soil. 

When Joel talks about the first explorers who came through this part of Virginia, he always mentions how they described grasses so tall they could tie them in knots above their saddles. That’s the abundance we’re aiming for—not just because it sounds nice, but because it’s possible.

We’ve dug ponds, restored native grasses, and brought biological life roaring back to our land. When Polyface began, the ground was eroded and washed out; it was worn out and rock hard.

Now? Our soil is alive with earthworms, microbes, fungi, and more—all working together to rebuild fertility from the ground up.

One of my favorite things Joel ever said is: “Earthworms will dance.” 

That’s what we’re seeing—dancing earthworms, thriving pastures, and a farm that’s getting better every year instead of worse.

Here’s the thing: You don’t have to be a farmer to be part of this saving change.

Supporting sustainable farms like ours is one of the most powerful things you can do to help heal the planet.

Every time you choose food grown in harmony with nature, you’re helping rebuild topsoil, restore biodiversity, and create a future where abundance is the norm—not the exception.

We’re farming like the future depends on it. Because honestly? It does. And we love having you with us on this journey. 

“This magical, marvelous food on our plate, this sustenance we absorb, has a story to tell. It has a journey. It leaves a footprint. It leaves a legacy. To eat with reckless abandon, without conscience, without knowledge; folks, this ain't normal.”
― 
Joel Salatin, Folks, This ain't normal.

Thank you for partnering with us in this fight!

Hannah

More from the blog

Short of Turkeys and Beef

For the first time in many years, we’ll be short of turkeys for Thanksgiving.  Consistent with our policy of full transparency, here is why.  And we’ve been short of beef now for some time.  The underlying theme of this explanation is to inform you completely about why and what we’re doing about it. Unlike many businesses, we don’t call up other outfits to supplement ours when we’re short.  We figure out how to produce more and until then, simply run behind. Because of that, when we explore new markets, we can’t adjust our inventory instantaneously.We’ve had a couple of incredibly exciting market developments this year.  We’ve always tried to experiment with new opportunities when markets request product.  You never know which ones will be long term, short term, positive, or negative.  Over the years, we’ve given away turkeys when we overproduced due to assuming a certain market opportunity would come through; that’s not financially viable.  As a result, we’re pretty careful about expansion. Three years ago, a large corporation in Virginia asked us to supply turkeys and Christmas hams to their 300 employees.  We had no idea they would hang with us this long, but here they are, happy and showing unbelievable loyalty.  We’ve been reluctant to count on them simply because these kinds of things normally don’t last.  But isn’t it exciting and even exhilarating that a big company is buying our kind of turkeys and hams for their employees? The other thing that developed—and these things develop slowly—was Azure Standard asked us to supply them with 1,000 turkeys as a trial to see if their customer base would like them.  By the time that deal was formalized, we were too late to order more turkeys and did not have the full number for them, but we we did the best we could.  Some of you who are Azure Standard customers will no doubt see our turkeys pop up on their sales platform. When an engine going somewhere wants to hook to us, we always try to at least collaborate in an experiment.  That’s where we are; if all are happy, this could be an extremely positive strategic client for us in the future. In the same way, we’ve been contacted by a new internet marketing outfit wanting some of our beef.  We’ve agreed to let them have five in 2027.  We’re hoping ongoing discussions will lead them to carry our poultry and pork as well—right now they’re only beef. None of this is about building an empire.  It is about collaborating with the cutting edge of authentic food and circumventing Big Food, Big Ag, and Big Pharma.  Innovation comes in many ways.  Polyface perhaps leads the world in the production element.  But processing, marketing, and distribution are also undergoing innovation and staying relevant is a daily objective.  That some of the most creative significant players in the integrity food movement are asking us to play with them is wonderful.  They could just handle industrial organic meat poultry, which doesn’t see pasture and doesn’t enjoy the happiness context of Polyface livestock. But they’re talking to us, and that’s awesome. All innovation carries a ragged edge as it develops, refines, and hopefully becomes efficient over time.  Thank you for indulging us the freedom to explore these new venues and to collaborate with some of the best players in the good food movement.  As you can imagine, growing and experimenting create their own sore muscles.  Being short is not fun for either of us, but be assured it’s not because our animals are sick or we’re getting tired of being farmers. You can laugh at that. It’s because, true to our history, we are committed to putting food worth eating on plates held by friends.  We count you as friends; that’s why we’re taking you on this little explanation behind the curtain.  Hang in there and thank you, thank you for your loyalty and patronage.